LINDSAY LOHAN, PARIS HILTON AND AMY WINEHOUSE TO STAR IN REMAKE OF 1940′S OSCAR WINNING FILM SINCE YOU WENT AWAY?

Tongue in cheek – Satire Alert…. COULD IT BE TRUE? – IT WOULD BE BLOCKBUSTER NUMBERS!!!!

LINDSAY LOHAN, PARIS HILTON AND KIM KARDASHIAN TO STAR IN REMAKE OF 1940′S OSCAR WINNING FILM SINCE YOU WENT AWAY?

I’ve recently heard a rumor, that came from a friend of my first cousin in Orlando, who works in a restaurant. Supposedly he was at work at a Fridays restaurant and overhead a conversation that a Film Executive was having about the three bad girls being lined up for a film which is to be a remake of the 1940′s Since You Went Away (1944).

Since You Went Away is a vivid, sentimental portrait of the World War II homefront with its trials, fears, heartbreaks, and its tribute to American family values. One of the poignant film’s posters declared it: “A love story of today’s love and laughter.” Producer David O. Selznick’s lavish film was an attempt to outdo his previous classic epic, Best Picture winner Gone With the Wind (1939), and it was his first production since his other Best Picture Oscar winner Rebecca (1940).

Except…..

in this updated version….

Three friends go off to fight for our country but their wives….

GO HOG WILD!!!

Yes there’ll be a hot time in the theater as the three bimbos take part in all the pole dancing, cocaine snorting, menage-e-trois action you can stand to watch.

Here’s a brief SIN-opsys.

When her husband (played by Steve O from Jack-Ass?), goes off to War, Anne Hilton (Paris Hilton) is left behind with her two daughters and the family maid played by – I’m suggesting Naomi Campbell? As soon as he’s gone, and elderly boarder Col. Smollett (hopefully played by Mel Gibson) shows up bombed at Anne’s door. Meanwhile a bachelor Lt. Tony Willett (we hope it’s David Hasselhoff) who has always been in love with Anne, shows her attention while her husband is absent.

And that’s when the Hijinks get going. When you have three of the hottest personalities on screen at once.

In its most memorable scene, recently-engaged girlfriend, Jane (could it be Lindsay Lohan?) experiences a heart-rending parting at the railroad station with her young fianceé Corporal William G. Smollett (“played we hope by Amy Winehouse in reverse drag). There’s a hot exchange – of a plasticine bag and the cops roll up on them.

They make it onto the train just in time to avoid another bust. The husbands keep writing home but are hearing crazy reports about their wives and all go AWOL to join in the fun!

It’s just an idea. Hey, they say you can’t make this stuff up – but I still think it’s BIG DOLLARS to get these three on the screen at once.

PARIS HILTON, AMY WINEHOUSE AND LINDSAY LOHAN TOGETHER ON THE BIG SCREEN?

Currently in Beta, SplashVideo.tv syndicates to 150 Viral Video and Social Media Sites as well as mobile content to 70 countries. A little about myself, I head the digital media and emerging technologies division of GCMP.tv. In addition to being a leading New York media strategist, Brian specializes in social commerce, webcasting, building your own network (BYON), ghostwriting and blogging. Brian McLane is an expert on Mobile Politics, and specializes in Live To Phone Technologies, mobile video and marketing strategies from his base in New York City. I am also an expert on webcasting and am frequently called upon to execute webcasts from in studio and remote locations. I am a leading New York Based Streaming Media Encoding Technician.

PARIS HILTON CARES BUT IN FLORIDA GOVERNOR’S RACE SCOTT AND SINK BOTH SOCIAL (MEDIA?) LOSERS?

What about the Independent Voter – again? What about the little guy?

Are people frustrated with Obama…. yes. But so far, it’s looking like another Stay At Home Election in the Florida Gubernatorial contest between Alex Sink and Rick Scott.

Here’s the way I see it at first glance… And I’m not being facetious, just superficial – but honest.

I can’t imagine voting for a Governor named SINK – in a state at sea level where there are hurricanes and floods. What’s the campaign slogan – Let’s Sink together with Alex Sink? Can you see it? Governor Sink? Governor Sink…. of Florida? Not in this Star Trek Timeline. But her opponent is the Doug Flutie of Politics – Heaven Help Us Rick Scott.

I did a mobile site for Rick Scott last year. He’s a Gazillionaire who went hard negative in order to win the Florida Republican Primary. Other problem – I’m sorry to say is – he looks like a skinny version of Pat Leahy so you can bet someone is slapping his hands when he hits the fridge at midnight. Remember… it’s not midnight snacking – it’s just getting a start on Breakfast. That’s the kind of pro-active Governor we need in Florida. Rick Scott is up against Alex Sink with the terrible name and – well – Democrat – with a great website and real social syndication tools and mobile. Democrats are the good – but inept guys. So what’s the point? That’s why I’m an independent.

But also – I don’t like what I’m seeing on TV with violence and sex, and reality TV…. Paris Hilton, Lindsay Lohan….

Why is it always the lesser of two evils? With Rick Scott, he had an organization called – Conservatives For Patients Rights. I did a pretty slick mobile website for them. You can see it here: http://cpr.iprogram.tv – blogs, feeds, automatic db population, mobile video, etc.

It’s got some cutting edge features that Rick Scott could have used in order to better influence the outcome of the healthcare legislation. But Rick Scott, Republican Nominee for Governor in Florida – was unresponsive. Never even got a thank you. Is that the kind of Governor Rick Scott will be – even though he may be right on a lot of the issues. Maybe Rick Scott’s team was paying too much attention to the Emmys over the weekend or the trials and tribulations of Lindsay Lohan?

RickScottForFlorida.com says he’s ready to get to work – Rick Scott I mean. But AlexSink2010.com has the year in it and says I’ll have more fun. Rick Scott who’s right on more of the issues I care about but doesn’t listen or seem to me to hear me, or Alex Sink who is a democrat – urgo – can’t get the things I like about the democrat platform done… but who looks like a nicer person.

I want Rick Scott – It says on his website – HE’S FOR FLORIDA!!!! It says so in his domain name. www.rickscottforflorida.com

“Dammit Jim I’m a politician not a glad-hander.”

Rick Scott – What about the little guy? Does Rick Scott, gubernatorial candidate in the state of Florida care about the little guy? Does gubernatorial hopeful Rick Scott get it about social media when the almighty Newt (see previous posts) has laid down the law about using new digital and emerging technologies?

I don’t think Republican hopeful Rick Scott or his team gets it at all. I signed up to volunteer for their campaign days ago and got an auto-response message and haven’t heard from them since. I was told by one insider that a young kid out of Austin, Texas who’s 22 is running their SMM (Social Media Marketing). Well, forget about the syndication, blogging, mobile and webcasting, how about just the same simple “Thanks, We hear you…. let’s work together.”

Nope. Candidate Rick Scott seems to be in the same mold as all the other pretender Republicans. Tim Polenti, are you going to be the same as Rick Scott, who’s running for Governor of the great state of Florida? I hope not Tim.

At the same time – you have Alex Sink. Not a great name to have Governor Sink with Hurricane Earl on its way. And plenty more to come. And I signed up for her campaign too – just to see – you know, a controlled test. Maybe Alex Sink’s campaign staff was distracted by the news that Paris Hilton is facing felony drug possession charge after weekend arrest. They think it’s Cocaine… but shhhhh….

Paris Hilton Cares!!! Why else would she be doing the stuff she keeps doing and getting caught and in trouble for doing, and doing all kinds of…. stuff!??

Because SHE CARES!!!!

PARIS HILTON, RICK SCOTT AND ALEX SINK. WHO GIVES ME WHAT I WANT?PARIS HILTON, RICK SCOTT AND ALEX SINK. WHO GIVES ME WHAT I WANT?

Paris Hilton…. Again? We were just on our way to Central Park on a picnic with the kids yesterday when I pointed to the Hilton and my relatives who’d never seen it (they’re from the Republic of Georgia) and I told them how Paris Hilton was written out of the will. They knew who Paris Hilton was. They didn’t know who Rick Scott – Republican Candidate for Governor was. We just got finished with Lindsay Lohan. ARRRGGHHH.

Doesn’t anyone know that there’s an important election going on in Florida. According to Saturday’s Poll (on Rick Scott’s website) – Rick Scott the Republican was up 41 to 36. Sooo….. what about that other ALMOST QUARTER (25% for those who are as smart as Paris Hilton) OF THE ELECTORATE? Again – I’m just being honest. WHAT ABOUT ME? TELL ME WHAT I WANT TO HEAR, SOMETHING RICK SCOTT – ANYTHING RICK SCOTT….. Any…. thing? Do you hear me Rick Scott?

Sure the websites look nice, but I went on both to Volunteer for both – NOTHING. So are both Rick Scott and Alex Sink just preaching to their respective true believers? Where’s the beef Rick Scott? Please tell me because – I’d like to get involved. This country is spiraling out of social control and we gotta put the brakes on – so yes – I’m an independent that’s giving your campaign the GREEN LIGHT.

But apparently it’s like a tree falling in the forest.

As far as ALEX SINK – ugh. She does have some people designing some nice tee-shirts. Got a closet full…. been there done that.

Time to stick our heads in the sand and for Rick Scott’s campaign to just hope as many of Alex Sink’s supporters stay home as possible…. oh but… there’s that President thing…. what’s his name?

Look this election is going to be one of those recount deals.

Yeah…. hmmmm…. what to do about that Rick Scott. This is why I generally avoid mobile politics – John McCain’s team didn’t get it, neither does Rick Scott’s Campaign Team. And that 41-36 percent lead he has in the polls will quickly evaporate.

Well here’s my email Rick Scott – briprogram@gmail.com. In the meantime – here’s Paris Hilton’s official video which I dedicate to your handlers and campaign team.

PARIS ARRESTED ON FELONY DRUG CHARGES

Currently in Beta, SplashVideo.tv syndicates to 150 Viral Video and Social Media Sites as well as mobile content to 70 countries. A little about myself, I head the digital media and emerging technologies division of GCMP.tv. In addition to being a leading New York media strategist, Brian specializes in social commerce, webcasting, building your own network (BYON), ghostwriting and blogging. Brian McLane is an expert on Mobile Politics, and specializes in Live To Phone Technologies, mobile video and marketing strategies from his base in New York City. I am also an expert on webcasting and am frequently called upon to execute webcasts from in studio and remote locations. I am a leading New York Based Streaming Media Encoding Technician.

THE POLITICS OF MOBILE AND VIRAL VIDEO. AOL AND REEBOK FOLLOW THE YELLOW BRICK ROAD PART II

THE POLITICS OF MOBILE AND VIRAL VIDEO Part 2

Continuing my post from yesterday which I wrote in the Green Room at Fox News while watching and mingling at what truly is the future of news (i.e. webcasting), “The Strategy Room,” and following the Yellow Brick Road, I’m going to deviate and talk about a Campaign I did for another mobile marketing agency CW-MultiMedia – which featured a Jason Meadows song for a campaign called HUGGS – Goldstar Family. Just heartbreaking.

Here’s that clip.

Goldstar Family Support Mobile and Viral Video.

Goldstar issued a call-to-action via social media sites asking consumers to view a mobile video and make a donation by opting-in to the brand’s mobile database. In Politics, I’ve done this too, with the Tea Party, Eliot Spitzer, March For Life (how’s that for diversity?).

Text messaging itself doesn’t offer as much as rich media like pictures or video. Ah yes, I remember it well…. Trying to change Senator Mitch McConnell’s vote on the Immigration Bill of 2007 with a mobile video of illegals scaling the Fence. Nothing will get those Kentucky Voters “madder than hell” and ready to vote than those images rather than a simple text with up to 144 characters (minus appropriate disclaimer).

Then there’s the iPhone which, theoretically, was enabled to provide “deeper and richer experiences for advertisers and brands on mobile phones.

You mean the Yellow Brick Road? And it still only reaches a 20 percent of the smartphone market, which is far from mass-market.

Short Yellowbrick Road.

I was actually asked to go on the Major Garrett show but couldn’t make it to D.C. But change his vote he did. Brands use this strategy all the time and again – when listening to the great Tantillo, Politicians ARE brands. In Reebok’s case, consumers were driven (or forced), to watch a video online and through a variety of social media Web sites geared to the target audience of fantasy football crowd, young athletes and NFL fans.

Now that’s a cheap shot that Eagles fans would be proud of. Nothing worse than a corporate Facebook Page. In return for opting into Reebok’s mobile database, consumers were entered into a contest to win yada yada yada….

Combining texting with viral video content is part of the plan. Whether it translated into a nearly fifty percent click-through as the company who ran the campaign claimed and a viral-sharing phenomenon via mobile…. I… Don’t…. Think….. So.

But 20 or 30 hey, still impressive, and it’s the integrated strategy that counts, add TV, and you’re hitting all 3 screens (see last night’s post on TV Everywhere). But I think it is true that the open rates on SMS dwarf that of email (in fact it’s not in the same universe), and mobile customers react to text messages in 20 seconds on average—versus hours or days for email—brands see results almost instantly.

But after all the start up cash and venture capital has come and gone, there better be a pot of ROI gold at the end of the Yellow Brick Road… Not just a press release and sexy hype.

Ah yes – Thank Goodness that the mid-term elections are here. Just as Israel is gearing up to bomb Iran. Football, Politics, what else can you ask for.

Life’s Good.

Now a LOT OF YOU have asked to see this famous video and I found it – FINALLY. Breaking from my tradition of linking to rare music clips – here’s Mitch McConnell starring in Keith Appell’s WHY ARE YOU SELLING OUT KENTUCKY ON BEHALF OF ILLEGAL ALIENS.

By the way – both these clips are from 2007. To see something a little more recent and slick Text the keyword “CPR” to 59559 (Stands For Conservatives For Patients Rights – What will they think of next – those sneaky Republicans).

Nuff said.

MOBILE POLITICS - MOBILE VIDEO AND VIRAL VIDEO - THE YELLOW BRICK ROAD

Currently in Beta, SplashVideo.tv syndicates to 150 Viral Video and Social Media Sites as well as mobile content to 70 countries. A little about myself, I head the digital media and emerging technologies division of GCMP.tv. In addition to being a leading New York media strategist, Brian specializes in social commerce, webcasting, building your own network (BYON), ghostwriting and blogging. Brian McLane is an expert on Mobile Politics, and specializes in Live To Phone Technologies, mobile video and marketing strategies from his base in New York City. I am also an expert on webcasting and am frequently called upon to execute webcasts from in studio and remote locations. I am a leading New York Based Streaming Media Encoding Technician.

THE POLITICS OF MOBILE AND VIRAL VIDEO. IT’S TWILIGHT FOR AOL AND REEBOK AS THEY FOLLOW THE YELLOW BRICK ROAD – PART I

THE POLITICS OF MOBILE VIDEO. AOL TO FOLLOW THE YELLOW BRICK ROAD

This post is being written while I am in the Green Room at Fox News during a webcast of “The Strategy Room.” I saw in the (online) paper today a post about AOL having built, started, opened for business, an online destination for campaigns, advocacy groups, and companies interested in targeting constituencies online.

What like… um…. Facebook?

So far yawn, right? AOL? From the 90′s? Are we talking about THAT AOL? They’re dead right? Just like the Twilight Vampires…. they’re back.

The AOL Advertising Politics hub connects to Ad Desk for Politics and Display University,

Pause….

AOL Advertising? Display University?

I hate any online destination that brands itself with the designation “University.” But I guess desperate brands will try anything. A quick annecdote.

I worked for a…. Gulp…. Telemarketing (there I said it – can you handle the truth?), outfit named Sturner & Klein when I lived in Flagstaff Arizona back in the turn of the century. Sounds funny but we can say that.

My job was to call people who had recently disconnected, try to get as far into a script before the yelling would start. Then when it was my turn I would tell them how empathetic I was, how to resolve their technical issue by (90 percent of the time), deleting their temporary Internet files and their computers would run faster. And to demonstrate how badly AOL wanted the generally fuming customer back, I had been specially deputized and authorized to offer not one, but TWO free months if they would just give AOL another chance.

All they had to do was Follow The Yellow Brick Road. Follow The Yellow Brick Road? Yes, just Follow The Yellow Brick Road!

Of course, if the customer was peaved about AOL’s predatory billing practices… well, the chickens came home to roost.

I eventually was allowed to adopt an alias. One day, a guy I called said… “You know who you sound like…”

I paused… as if the jig was up.

“Uh… No…. I… Um…”

“You sound like Ray Suarez… From PBS.”

I’m LMAO

“Well I um… You see…”

“Is this Ray Suarez? I didn’t realize things had gotten so bad….?”

And a telemarketing legend was born. But in the end, in the words of the great Tantillo, People Buy Brands Not Companies, and there was nothing AOL, Time Warner, or even the great Ray Suarez could do to help the flailing AOL brand.

Now back to our story…

“….to educate and enable political marketers to more easily purchase display advertising.”

Political Marketers, Advertising, AOL… This doesn’t sound like Yellow Brick Road (Elton John), more like The Long Road To Ruin (Foo Fighters).

BUT, Rena Shapiro, recently joined AOL from Google, where she created their political team in 2007. Google can’t be bad right? Shows brains….

“As more campaigns and issue advocacy groups begin to understand the power of the Web, AOL’s original content and advertising technology puts us at the forefront of political online advertising,” said Shapiro, director of political and issue advocacy accounts.”

UGH. She’s right but has a long road and all the rhetoric still ain’t helping your brand. Where’s the Yellowbrick Road? Mobile Video? Viral Video – why the portal? AOL is dead right?

Hmmm, maybe it’s coming into focus and involves helping political mouseketeers using display advertising to help fund raise, build name recognition, organize their field operations, persuade voters, respond in real-time to negative press or competitive messaging, get out the vote, and educate voters about the issues relating to a campaign or cause.

AOL’s Ad Desk meanwhile is just another cloud type software bundle like “You’ve Got Pictures” that the great Ray Suarez, lol, used to sell from his cubicle in Flagstaff. Only this is for underdogs who don’t have a budget and don’t have a chance. Or don’t they?

Just ask Senator Scott Brown…. that’s REPUBLICAN Senator Scott Brown…. from Massachusetts no less.

Who traveled all the way down The Yellow Brick Road to Wins.

Here’s a rare clip of Elton John doing Yellow Brick Road on The Muppet Show. My cousin Keith Appell loves the Muppet Show. He just had a big campaign win in the Republican Primary in Florida.

This clip is dedicated to him.

THE POLITICS OF MOBILE AND VIRAL VIDEO - FOLLOW THE YELLOW BRICK ROAD

Tomorrow night – Part 2 – Integrating Mobile and Viral Video.

Currently in Beta, SplashVideo.tv syndicates to 150 Viral Video and Social Media Sites as well as mobile content to 70 countries. A little about myself, I head the digital media and emerging technologies division of GCMP.tv. In addition to being a leading New York media strategist, Brian specializes in social commerce, webcasting, building your own network (BYON), ghostwriting and blogging. Brian McLane is an expert on Mobile Politics, and specializes in Live To Phone Technologies, mobile video and marketing strategies from his base in New York City. I am also an expert on webcasting and am frequently called upon to execute webcasts from in studio and remote locations. I am a leading New York Based Streaming Media Encoding Technician.

TRUE BLOOD – NETWORKS GO FOR THE KILL WITH BLEED TO FEED STRATEGY AND TV EVERYWHERE

TV EVERYWHERE – BIG BOYS GO FOR THE KILL.

WHAT IS TV EVERYWHERE?

You got a TV. You got a Laptop. You Got a Mobile Phone…..

You got a cable service provider. You got an ISP (internet service provider). You got a mobile phone carrier.

See where I’m going with this?

Not yet?

Well, if you’re paying for content once…. why should you pay for it again, and again? In other words, let’s say you love… oh…. TRUE BLOOD on HBO (vampires are hot). Well, you’re paying for a premium channel. Fair enough. But, why should you pay for it online (or be forced to watch ads), or on your mobile phone – once mobile video is more accessible due to data offload capabilities.

Don’t get me started.

I was speaking at National Association of Broadcasters and got on the bus one morning and, using my keen eye, spotted a guy with a nametag that said Arts and Entertainment Networks.

“Is this seat taken?” I asked.

“No please.”

Without boring you with the short conversation – the ONLY reason this executive was there was to explore TV Anywhere opportunities.

That was it.

Now – this from one of my newsletters – VIDEONET.

“US satellite operator DISH Network has unveiled its new online TV Everywhere platform, offering existing customers the chance to watch the channels they subscribe to online, on-demand to their PC, or browse and order the latest movies online so they can be downloaded to their in-home DVR for playback on TV.
Sounds like Sling Box right?

To continue….

“Customers with DISH Network place-shifting capabilities using the ViP 922 DVR can also watch live content from the video portal.

DISH Network is billing the new platform, called DishOnline (www.dishonline.com) as the only online video portal with live TV integration. This statement refers to the ability to search for content related to a TV show and pull up related content including episodes currently playing that can be watched live, past episodes and special features and clips from the Web. DISHOnline.com will also list episodes recorded to the DVR, as well as upcoming episodes that customers can record with the click of a mouse.”

Like I said. Vampires are hot. And pretty soon, you’ll only have to pay to see their whole gory mystique once, not three times.

Now just a few hours ago – this release regarding CISCO.

“Cisco Systems Inc. (Nasdaq: CSCO) amped up its TV Everywhere strategy Thursday with a deal to buy ExtendMedia Inc. , a company that handles video and media management and publishing for Tier 1 carriers such as AT&T Inc. (NYSE: T) and BCE Inc. (Bell Canada) (NYSE/Toronto: BCE). (See Cisco Buying ExtendMedia.)

Cisco intends to integrate ExtendMedia’s content management systems into its own IP video hardware and software, targeting carriers that want to extend video services to myriad devices, including TVs, PCs, smartphones, and tablets such as the popular iPad.”

Are you getting it now.

I’ve blogged many times about the future of TV, the integration of Social Media, Internet Protocol Television (IPTV), mobile video and so on.

Now, we’re really starting to get somewhere with convergence. Once 4G is truly, ubiquitously and nationally in place, look out – because of these two mediums.

The Handheld device (web-enabled cell phones) and remote streaming (i.e. the ability to stream through the air without connection to a landline.

Can you say STREAMAWARE? Well – as anyone knows when you’re remote streaming, IP addresses may change. That’s why they’re called “dynamic.”

Just like vampires.

And then there’s this Patent owned by a little company called StreamAware.

Open wide.

Here’s CC Adcock &The Lafayette Marquis playing BLEED TO FEED LIVE from someone’s cell phone.

TRUE BLOOD - NETWORKS GO FOR THE KILL WITH BLEED TO FEED STRATEGY AND TV EVERYWHERE

Currently in Beta, SplashVideo.tv syndicates to 150 Viral Video and Social Media Sites as well as mobile content to 70 countries. A little about myself, I head the digital media and emerging technologies division of GCMP.tv. In addition to being a leading New York media strategist, Brian specializes in social commerce, webcasting, building your own network (BYON), ghostwriting and blogging. Brian McLane is an expert on Mobile Politics, and specializes in Live To Phone Technologies, mobile video and marketing strategies from his base in New York City. I am also an expert on webcasting and am frequently called upon to execute webcasts from in studio and remote locations. I am a leading New York Based Streaming Media Encoding Technician.