New York Media Relations Powerhouse and Broadcast PR experts GCMP.tv brain met today with the Marketing Doctor John Tantillo to discuss a show about the latest trends in brands. The show reportedly would fit into its IPTV line up of shows. GCMP.tv is now in the process of testing several live and on-demand technologies and plans to offer 24/7 programming by Q2 of 2011.
It’s a natural fit. John doesn’t just tow the line like the rest of the sheep and brings a common sense perspective (like it or not – agree with it or not) to the world of branding. What particularly caught my attention was seeing an interview John did on Fox where he took, it seemed, an unpopular view regarding Tiger Woods’ brand value in the wake of the latter’s disastrous personal problems. Which is what I like about this guy after spending some time with him. He’s not only direct (we discussed Apple and Microsoft amongst other things – which we, I’m still not sure agreed on), but he’s very personable and you don’t have to guess on where he’s coming from. That’s what we call “New York Style.” It just saves everyone a lot of time. There’s a time for “Detente” and perhaps that’s why I’m not sure if he’s an Apple fan or not – but readers of this column know how I feel about being “burned” on The Cube, The iPhone and several Macs.
According to his website – John Tantillo, “The Marketing Doctor,” President of The Marketing Department Of America, and behavioral research psychologist, has worked in marketing industry for over twenty years. His vast breadth of experience and his cutting edge strategies provide effective and extremely successful counsel to all of his Clients.
We can’t reveal too much at this time but bringing an authority like John to our line up of shows would be a huge addition to the overall GCMP.tv IPTV strategy.
If you would like to see the interview that caught our eye – you can see it by clicking on the image below.